« Michael Vick's sentence: a zero-tolerant judge and less-than-zero impact on the NFL's brand | Main | Imeem, you meem, we all meem for... »

Dec12
Mitchell Report will finger those "other guys"
View from here: Any negative brand-impact that tomorrow’s Mitchell Report has upon Major League Baseball is unlikely to amount to much.  As in, we can look for record attendance in 2008 --  and the biggest year ever in merchandising, licensing and advertising.    

I’ve long believed that baseball fans tend to see things much the way the American electorate views the U.S. Congress.  They’re down on “politicians”, but generally supportive of their own representatives and senators.  At least the ones they keep electing.  So it goes with baseball fans.  Legions of Giants’ die-hards still insist, against all common sense, that Barry Bonds is an innocent victim of a witch-hunt. Or some racially-motivated smear campaign.  Away from San Francisco, naturally, Bonds is vilified and held in contempt.  Many St Louis Cardinal fans hold a special place in their redbird hearts for Mark McGwire, despite his infamous and cringe-worthy moment in the hot seat when he was grilled on drug use – and went down looking.

The Mitchell Report – the report of former senator and federal prosecutor George Mitchell’s 20-month investigation on steroid and other performance-enhancing drug use in Major League Baseball – is due out tomorrow, Dec 13, with a special news conference being held at 2pm EST.  Expect at least 50 MLB players to be called out.  But the most contempt will be directed at those “other players” on those “other teams”.   The brand promise of the team whose cap and tee-shirts each of us wears will endure the slime.  After all, we just want to play ball, right?

0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« Michael Vick's sentence: a zero-tolerant judge and less-than-zero impact on the NFL's brand | Main | Imeem, you meem, we all meem for... »

Advertise



recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Business Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Advertising / Branding

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BrandingPost is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb