Devoted to branding and building and protecting brands

Don Imus, the man who would be King – and Stern, too – tries for an on-air re-hab assignment for the first time since his ceremonious April 2007 firing, following his clumsy -- but altogether inevitable -- remarks about players on the Rutgers women's basketball team.  Brands choosing association with Imus will pose an interesting study in craven crassness.  But, hey, it’s all about audience -- "community".  Imus is more a laboratory curiosity these days than he is relevant radio.  Still, it’s all about choice: in media, entertainment (branded or not), amusement and values.  Problem for Imus today: the radioactive factor, pun intended.  One man’s opinion: Any brands who slop around with him at this point are, in fact, the real “ho’s” in this sorry episode.