« October 2007 | Main | December 2007 »

Nov29
Frucall.com, Freecycle.org, and Keycode.com: This season's Three Tenors
The concept of deep discounts, especially this time of year, works more magic than mistletoe.  As online shopping for choice brands spikes in December, watch for the emergence of a new trio that will make The Three Tenors pale in popularity (even factoring in their Christmas album): Frucall.com, Freecycle.org, and Keycode.com. These sites identify free deep discounts on products for online shoppers.  'Tis the Season, after all.

Brick-and-mortar retailers without an aggressive and large online presence are becoming more irrelevant each year.  Are they even still around?  By aggressive I mean price.  By large, I mean a web site that compels people to come in, stay, shop, tell friends, and come in again.  Shopping is as much a social act as it is an economic one, and I don’t mean chit-chatting with friends as you amble through the mall.  The socializing as it relates to buying means that people find out about products – and the best deals – by talking to each other.  Yet another reason for web sites to accommodate dialogue with their visitors.  If the customer is always right -- and is online hunting discounts -- what does that tell you?
Nov27
Amex Wishlist wishes you a Merry Christmas, and a stout heart when you see next month's bill.
Exactly what we needed this Christmas buying season: more chances to give our plastic more workouts! Oh by gosh, by golly, it’s time for credit cards and holly.  Sorry, shoppers, but swiping the old plastic more often doesn’t put handsome... Continue Reading
Nov26
World Series tacos and Boston furniture giveaways sell more than the wonks do in the data mines. Meet Jack Welch.
  I love it when a major-league players like Jack and Suzy Welch weigh-in with realistic takes on marketing.  In their column in the Dec. 03 Business Week, entitled How to Really Shake Things Up, (second item) they add resonance to... Continue Reading
Nov20
Forty-Niner football: a broken brand-promise
The promise of the San Francisco Forty-Niner football “brand” is broken.  Unfortunately for fans, there is no quick fix.The brand promise: Exciting, winning football.  A hot ticket.  A franchise second to none when it came to doing things the right... Continue Reading
Nov19
Thanksgiving: what the ultimate American brand should be
Give thanks for Thanksgiving Day. Specifically, that it’s already official. Because if it wasn’t already on the calendar, it would never make it today.  It would not pass muster in our age of hyper political-correctness.  Not even close. It would... Continue Reading
Nov16
Will Google "Yahoo" in China? As Beijing Olympics loom, "no evil-doing" gets tested.
I go back and forth on the issue of what Yahoo and Google, et. al., need to be and need to do in countries where the government don't share the same sensibilities about free expression, privacy and censorship.  Still, Google's... Continue Reading
Nov14
ToySafety.org: Santa's newest helpers?
Just in time for the holidays, ToySafety.org, a prominent website that reports on dangerous toys, has released its annual "worst toys" list.Folks, not to minimize the danger of hazardous products, but we live in the blogospheric era of 24/7 news... Continue Reading
Nov13
Web sites as weapons: the "C-level" sites of Cisco, Curves, Club One Fitness and Craigslist.
Besides names that begin with the same letter, there’s something much more significant held in common by Cisco, Curves, Club One Fitness and Craigslist.  What is it?  Each one has a web site that ranks high in our benchmark rating. ... Continue Reading
Nov12
Move over Atkins Diet. WAAAY over. Here comes Heidi Diaz and she looks kinda hungry
The classic New Yorker cartoon, showing the dog at his computer saying to another dog that on the computer no one can tell you’re a dog, is now as dated as floppy disks.  In one of the more sordid tales... Continue Reading
Nov 6
Dissent in China? What dissent? Won't find it on Yahoo! Just that Big Wheel (of Beijing) that keeps on turnin'!
Which will end first in China -- the Beijing Great Wheel or that inconveniently oppressive communist regime that has Jerry Yang and Yahoo bent into pretzels  trying to duck allegations of complicity with it?Bet on the wheel.  But, hey, I... Continue Reading
When you blog, think DIALOGUE, not MONOLOGUE
If your company web site contains a blog http://dwave.wordpress.com/-- wherein the key players hold forth informally on your products, technology, applications and news – please accept my congrats for putting yourself on the leading edge of customer mindedness and for... Continue Reading
Nov 5
Will new Google phone vow to speak no evil?
So Google (NASDAQ:GOOG) dives good-intentions-first into the soup of cellphones with a free cellphone software package that is reportedly Linux-based. They’ll work with four cell phone makers who’ve agreed to bundle Google’s programs into their handsets.  Just don’t forget:What buyers... Continue Reading
Nov 2
It musta been somethin' in the pepperoni: General Mills wastes no time recalling the pizza
Now it’s General Mills' (NYSE:GIS) turn in the barrel: it just announced a voluntary recall of five million frozen pepperoni pizzas sold under the Totino’s pizza and Jeno’s pizza brands.  That's a lot of dough.  Reason: possible E. coli contamination... Continue Reading
Nov 1
Wanna buy a town in Texas (no, it's not Crawford)? It's for sale on eBay. No kidding.
Hey, it had to happen:Albert, Texas – all 13 acres of it – is 50 miles north of San Antonio. It's also up for sale by owner, Bobby Cave, on eBay !  Cave reportedly won’t take anything less than $2.5... Continue Reading

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