Environmental protection was one of the big issues and movements to emerge during the second half of the 20th century, right up there with civil rights, women’s rights, Gay rights, etc. Each of these movements have had reverberations in business and marketing. Today? The Left complains about global warming deniers, the Right retorts that the whole problem is ideologically driven. There’s truth in both positions, actually. My favorite take on all of this comes from Jack Welch. His is a common sense approach. All marketers need to pay attention, however, and understand that Green is now a primary color of the business landscape, literally and figuratively. The trick is to make it look like you're really not interested in making money out of it. And when you figure out how to pull this off, share it with me, OK? Better yet, call Chevron and tell them how lame their new TV spots are. The ones that claim they practically invented environmental protection.
» More Great Blog Action Day Posts from PharmaGazette
Since I posted so early I didn't have the chance to share with you all the other great blog that are participating in Blog Action Day.If you have the time, check out these excellent sites and their unique contributions and... [Read More]
Tracked on: October 15, 2007 7:23 PM | Permalink to Trackback