Whoa! Now it's even the subject of academic research. Again. What customers want and what too many of their vendors insist on giving them can, indeed, amount to a chasm. The research and the report out of Singapore confirms, again, what we've ranted about for years: product-centricity causes a myopia by which companies stub their toes repeatedly and alienate customers into antagonism. Doesn't have to be that way. Try this:
You know you're customer-centric and not product centric when...
— You figure out ways to solve practical problems that businesses and institutions face every day and you can cite endless examples during elevator rides.
— You talk to real people and prioritize what you are doing around those problems
— Your technology is known for reliability.
— Your features are driven primarily by what prospects and customer tell you, not what your competitors are doing.
--You equate being "customer-minded" to being revenue-minded.
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