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Aug30
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Aug28
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It took some time, but GM's marketers at Saturn finally got it. I'm talking about those stunningly wrong Saturn TV spots and print ads last year making the car do impersonations of a...(are you ready?)...BMW! Talk about identity crisis. Milky...
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Aug27
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Alberto Gonzales and George Bush: Poster boys for seeing the world through the lens of your "products"
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How politics mimics business, part 87: President George W. Bush continues to resemble a struggling company wondering why the hell sales are in the tank. He's stood stubbornly by one of his newer offerings, Alberto Gonzales, despite poor sales and...
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Aug23
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Whoa! Now it's even the subject of academic research. Again. What customers want and what too many of their vendors insist on giving them can, indeed, amount to a chasm. The research and the report out of Singapore confirms, again,...
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Aug21
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PR czar Richard Edelman's tribute to and recollection of former Reagan advisor Michael Deaver is a stark reminder to all who've spent part or all of our careers in public relations and reputation management: the irony of those who toil...
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One of the many things small businesses have in common with larger outfits is the challenge of converting shoppers into buyers. Tire kickers into drive-out-the-door purchasers. Anyone wondering if a blog is the magic bullet here may want to read...
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Aug15
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10. Designer loves Flash for Flash sake.9. Site looks an awful lot like the brochureware you throw away.8. Designers did precisely what they were told by people who think wireframes are something you wear. 7. Company never met a product...
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Aug14
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Mattel toys may have some QC issues at the moment, but the CEO was out there this morning saying all the right things, the right way at the right time on national TV. What's the right time for a company...
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Aug 8
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Make no mistake, your Web site is an invaluable resource -- an asset that's growing more important as customers and prospective customers do their comparative shopping online. And growing more important as they decide to investigate further, or pass you...
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Aug 7
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I can hardly wait. We got Michael Vick Kennels flooding the zone of the the sports page, with occasional whiffs of PacMan Jones, and the random thugs of the month get their turns, too. One of the few moments in...
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Aug 3
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Converting prospects into customers is not something that’s done to them from the outside. It’s something that they do, for themselves, of their own free will. Think of how you “convert” from window-shopper to buyer in your own purchases. Now...
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