Devoted to branding and building and protecting brands

10.  So-called "old media" is so hard-up for viewers, listeners and readers that they will pander to anyone with eyes and/or ears.  Anyone with a brain, of course, they're not too particulary worried about.  This is part of why they're up to their double-chins in the tar pit.

9.  Know your customers better than their mothers know them.  Why?  Because a media dollar not saved is a media dollar lost. 

8.  A media dollar lost is an opportunity squandered.

7.  If you think any publicity is good, your revenue probably sucks.  

6.  Integrity of behavior(s) leads to reputation, which results in trust, and you will never enjoy trust without first earning a reputation for integrity. 

5. Everything I ever needed to know about business I learned from my mother before I was 10.

4. It took 50 years for me to realize everything I should have always known about the wisdom of my mother.  

3.  Think about your own brand(s) the same way you think about the stuff you buy and the people you buy it from.  

2. I never thought I'd ever long for the days when Madonna was shamelessly promoting herself.

1.  You can fool all the people sometimes, and some of the people most always.  But you can't fool customers.  And don't even try to fool your mother.