Chances are that someone is talking about you, right now. If you want to know what they’re saying, or join the conversation, read on:
Sales referrals that result from positive buzz about you, your product or service, have always been the most valuable, cost-effective leads to new revenue. What’s more, the value of seeing yourself through the eyes of your customer, and getting that vision and input in real time, each and everyday, is immeasurable.
Now, creating this kind buzz – and benefiting from that kind of vision – has never been easier. How? By putting a "dialogue" feature on your Web site. An open-door, "town-hall" capability that invites customers and prospects to weigh-in all day, everyday.
With it, you enjoy the benefits of discussion among your customers and prospects. You hear directly from them, and directly about them, and understand your opportunities with a new clarity you never knew was possible. Hey, these conversations happen with or without you. With or without your website. Better to be the host of this party, than be uninvited to the one that gets thrown anyway.
Make it easy for your customers and prospects to talk to you and to each other about you. Then, enjoy the referrals that pour in. Everyday, right on your own website. Whether you focus on operational excellence, product leadership, or customer service, show your customers and prospects, everyday, that your value proposition is everything you claim that it is. Only then will you be able to give a truly compelling answer to the question, “What can you do for me?”
I'm not talking about the standard “customer feedback” or “customer service” pages on your site. I mean something that enables public access to conversations that are typically hidden from public view. This is part of why it’s so useful –and so valuable.
If you believe that a “whole” product is the goal, and that the collective intelligence of the market is necessary to achieve it, only this kind of dialog is the fastest, easiest method to take you there.
Why do it? To grow more revenue from existing customer or consumers, and accelerate the business from prospects who are considering you. It’s that simple.
As I've ranted and raved previously, despite new technology generally referred to as Web 2.0, the vast majority of corporate web sites utilize the “Web 1.0” paradigm. The tool -- just like the truth -- is out there.
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