1. You naturally talk more in terms of (A) the "newest technology" or (B) the "next generation application".
2. You'd rather describe your stuff as (A) "elegant architecture" or (B) an "emerging standard".
3. You're more confident talking about (A) your growing installed base, or (B) your product being the best.
4. To you, having the most third-party support trumps ease-of-use.
5. Hey, it’s not about cost of ownership. It’s about price.
6. True or false: Unique functionality is OUT, quality of support is IN.
7. Where the geeks yammer about the next big thing, you calmly advocate "the most relevant alternative".
Answers: 1.B, 2.B, 3.A, 4.Yes, 5.Wrong. Better to talk about the cost of ownership. 6.True, 7.Customers crave relevance and alternatives, not the next big thing.
