« No free lunch, and NO FREE CONTENT! | Main | World's greatest business plan matrix. Yours free. Right here. »

Apr 3
Know any customer advocates?

If you do, and they reside around Silicon Valley, let me know.  Our shop is sponsoring Entrepreneurial Idol, better known as the Top Line Conference, next month at the Four Seasons Hotel in Palo Alto.  The objective: throw sunshine on the ways  any company's extraordinary focus on its customers does amazing things for revenue growth.  The shortest distance between here and a sale is a relentless, "cultural" obsession with seeing your product through your customer's eyes, rather than looking at your customer through the lens of your product.  Entrepreneurs who get this concept, then start living it everyday, enjoy a competitive advantage like no other.  I'll be posting more on this topic, and progress on conference developments, as we draw near the May 17 event.  Check it out.

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« No free lunch, and NO FREE CONTENT! | Main | World's greatest business plan matrix. Yours free. Right here. »

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