Devoted to branding and building and protecting brands

The slapfest?  Rock-paper-scissors?  Morons washing a babemobile with beer (good use of product, actually)?  Unclothed old farts?  And, of course, what lineup of lames would be complete without the obligatory talking animals.  Seriously, this was the sorriest aggregation of concepts I've ever seen during a SuperBowl.  OK, I laughed at Carlos Mencia.  And, yeah, I chuckled at Lions mimicking Ricardo Montalban.  And I happen to think Robert Goulet is a funny dude in his latest incarnation.  But the rest of this dreck?  Bring back Madge the nail lady.  Or ring-around-the-collar.  Those were honest pitches.  Blecchhh.