« October 2006 | Main | December 2006 »

Nov29
Brands? It's all in your head

Turns out Al Reis was right. Now there's further scientific evidence. "Positioning" is just another way of describing where your brand lives in the consumer's brain. Actually, it's not all that creepy or Manchurian Candidate-ish. It's reality and it's nothing new. Of course, the San Francisco Chronicle, self-appointed watchdog for social and economic justice, has a different take, (Your branded brain) admittedly tongue-in-cheek, in a short editorial expressing relief that we're not yet at a place where pre-purchase control holds sway. We could debate this, however.

Background: ABC News: Shoppers' Brains Under Brand-Name Control details how German scientists measured how brands evoke responses, positive and negative, in the human brain. When you think about it, it comes down to a lot of what constitutes marketing in the first place: common sense. Marketers who apply it (common sense) are more highly regarded than ones who do not. It took a scientist to call attention to this?

Article in the New Scientist last January sheds further light with a slightly different scientific angle: How brands get wired into the brain - health - 04 January 2006 . Small wonder why back in the day, behavioral psychologists and sociologists were a mainstay in ad shops big and small.

Nov22
Marketing isn't just what YOU do for living, it's what your COMPANY does
Nov21
If you think you're ready to develop your Web (2.0) site, you're probably not.
Nov20
Don't launch a vast, Web 2.0 site based on half-vast data
Nov17
It's not easy being different (Part 2)
Nov16
Think it's easy being different? Not in agencyland.
Nov13
Do these guys know their customers or what?!
Nov10
Failure to ask (and answer) stupid questions reveals monumental stupidity
Nov 9
More free advice for entrepreneurs!

« October 2006 | Main | December 2006 »

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