
« Are you "experienced"? | Main | No one was ever bored into buying anything »
|
Sep29
|
![]() Coupla weeks ago, Jon Jaffe posted "Creativity in Advertising - who's the oxymoron now?" containing a link to a WashPost piece, "What happened to Creative Advertising?". It pretty much summed up the sucky predicament of the venerable ad biz in the New Millennium. Of course the smart shops, presumably run by smart people saw all (or most) of this coming, and that's why they approach the marketing imperative by asking this dumb question first: why should anybody want to buy your stuff in the first place? Not "where would you like your ads to run?"
More dumb questions I wish I would have asked supposedly smart people during my career: Who will buy this? What does this do that nothing else does? Why should anybody care? Are you geared up to satisfy demand? What promise are you making to people? How much are you prepared to spend on creating demand?
|
This is one of the laws of machanics from Newton's Philosophia Naturalis : "For every action you have a reaction". Nevertheless, the question is the action, thus the reaction must be complementary!
--------
TrackBack URL for this entry:
« Are you "experienced"? | Main | No one was ever bored into buying anything »
Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!
BIZZlogos - Add your logo - free link to your site| View Network Map Network Feed List (OPML) Know More Media Network Feed |
BrandingPost is a member of the Know More Media network of business related blogs.
Here are some current headlines from some of our business publications:
ProductivityGoal | CallCenterScript |
AdHurl | TheBizofKnowledge |
LandingTheDeal | CustomersAreAlways |
HealthCareVox | BrainBasedBusiness |
TheInsurancePolicy | MarketingBlurb |
Who cares where the creativity in advertising has gone? The primary purpose of an ad is to convince someone that your product can fill a need, not entertain a bunch of journalists or ad award panelists.
Posted by: Piper Kinison | October 3, 2006 11:22 AM | Permalink to Comment