Devoted to branding and building and protecting brands

Jon Fine's "fine" Bidness Week column, "MediaCentric", contains an endless string of gems about Marketing 2.0. This one caught my eye last week and it has big-time implications for so-called creative thinkers. Dig it: "...It's no accident that non-U.S. commercials rake in awards at international ad gatherings: Ratings for commercials abroad force admakers to scrap for viewers just like programmers -- thus spurring creativity" (emphasis mine). Tap into the Fine Mind right here.