
Jon Fine's "fine" Bidness Week column, "MediaCentric", contains an endless string of gems about Marketing 2.0. This one caught my eye last week and it has big-time implications for so-called creative thinkers. Dig it: "...It's no accident that non-U.S. commercials rake in awards at international ad gatherings: Ratings for commercials abroad force admakers to scrap for viewers just like programmers -- thus spurring creativity" (emphasis mine). Tap into the Fine Mind right here.






