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Jun 5
My attempt to force a "branding" post about The World Cup

You can read it in Most Bonito, part of the NY Times' pumping of World Cup soccer.  Or, as its known outside of the USA , "football".  My son, a young sportswriter in Sacramento, California exhorts me to say something about it, chiding my general disinterest in soccer.  Notice I say "disinterest",  as opposed to "uninterest".  I'm not UN-interested in soccer, and its mega-docious event.  It's just that I'm not genuinely interested, either.  I'm neutral.  The way most of the planet is disinterested in baseball and NCAA football and barbecue.  There are some things you just have to grow up with to really "get".  OK, here's my marketing/branding angle, courtesy of my kid: 

We all know the official cheese of the World Cup, but this on a much grander scale: http://news.yahoo.com/s/nm/20060604/music_nm/worldcup_dc_1 

- FIFA's marketing partners have a history of knowing what they're doing (a year before he blew up stateside, Rickey Martin had the official song of the 1998 Cup (Gol! Gol! Gol! Ole! Ole! Ole!). 
 
- Who is this "German megastar" Herbert Gronemeyer?
 
OK, that's it.  While my enthusiasm for soccer, World Cup and all, isn't exactly infectious, you gotta gimme props for trying.  Hello?  Anybody still reading this?

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» 2006 World Cup Scores Big For Know More Media from Know More Media
Know More Media has been having a field day with the 2006 World Cup, now underway in Germany.  Many of our writers have slide-tackled the Cup from their particular business viewpoints in a team effort to show our sporting side... [Read More]

Just wait till the World Series or Super Bowl roll around, Stan - then you won't have to feel obligated! :) No matter how boring you might find football (soccer), there's no denying that this event is one of the biggest monetary free-for-alls on earth. I wonder how much money changes hands as a result of the World Cup alone. Certainly there are myriad branding opportunities there.

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