Indeed, people have been talking about "quantum" computers for 35 years. More, if you count the things Albert Einstein was talking about back in the day. First, a crash course for crash-test dummies (which bear a striking resemblance, intellectually, to yours truly): A quantum computer is to a digital computer what a supercomputer is to Etch-a-Sketch. Actually, they're waaaay more powerful than that. Today's supercomputers are, after all, based on conventional physics and "bits", while QCs are based on quantum physics, and qubits. Quantum physics is about the way things behave at the atomic level, which is where technology is taking electronic circuits. I can't tell you much more in this space. Mainly because that's about the sum total of my knowledge. But here's the point. If you're a new company no one outside the scientific community has ever heard of, and you intend to a unveil such a machine, how do you keep it within the grasp of common understanding? Do you even try? Do you focus on the applications only? How do you position it relative to the computers everyone is more or less familiar with (but still doesn't understand)? Do you invoke playful references to Star Trek or do you play it straight with sobering references to medical research and weather (read: hurricance and earthquake) forecasting? These are the many issues now facing that company. Disclosure: my firm represents this company and we're hard at the tasks of shaping the messages. Exciting stuff, or sure. Stay tuned.
.
Comment Preview