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So I'm on a caffeine high. So check this out from last month's Selling Power : "(Starbuck's) planned to raise hot coffee prices in the fall and wanted to use the iced summer drinks to help consumers become accustomed to the $2.60 price.  Starbuck's is always thinking at least two moves ahead, which is why some analysts have suggested that someday 'Starbuck's' will be a synonym for coffee the way Jello is a synonym for gelatin and Kleenex is a synonym for facial tissue.'  And, you could argue, Google is  for "computer search".  

Before you scoff, think how big a bet you would have made, back in the day, that people would eagerly hand over a five-dollar bill for a cup of coffee, put a tip in jar on the counter and not have change left over to feed the parking meter.