Devoted to branding and building and protecting brands

Amanda Chapel, which could be a nom-de-blog, launched her site over the weekend.  The lady knows how to get attention.  The hits just keep on a-comin'.  Which is understandable considering what she describes as having had a hot-shot career in PR.   Cut to chase: she's fed up with what she decries as a whore's business (this is a revelation? ) and, voila, got herself a blog that flogs.  In his instance, flogging the business she's in, which has apparently afforded her a comfortable lifestyle.  Comfortable enough to run a bar tab at the Four Seasons in Chicago.  According to Chapel (her ex-husband's name -- I'm not sure why she dropped the much more poetic "Calabrese" since she waves her ancestral heritage around like the Italian cross-country guys with their flag), the PR business needs a blog that skewers the egos and punctures the hot-air balloons.  No argument here.  PR is the pinata -- Chapel is the little kid with the stick who just ripped off her blindfold.  The branding implication here:  if you have the stomach, the will and the brass for it, and you want to move the awareness needle far and fast, this is the way you do it:  Use one, or more, of the keys to media attention.  They are, in no particular order -- seizing a hot media topic already in the news, latching onto controversy, pitting David vs. Goliath, and anything unusual/extraordinary.  In Chapel's case, she describes her breasts ("perky" she says), the fact she's bedded clients (post-divorce let's hope), and celebrates herself with a fetchingly sultry photograph on her blog.  She's hot.   Moreover, she arouses instant attention in the blogosphere (her medium. after all) by going after a true blogrebrity: Steve Rubel.  She proposes a pool: how long before Rubel departs from his new gig as Blog Baron at Edelman, the hot-shot PR firm that just hired him.  Check out her pic.  Then imagine her naked as Isadora.  Just remember: a  brand is a reputation.