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Mar17
Go brand yourself
Some years ago, Tom Peters popularized the concept of personal branding -- the notion of "Brand You" as a way to differentiate yourself from other jobseekers, business developers, vendors, and people in general. It bears repeating here because so much of what branding is all about relates to reputations and personalities: of people, products, organizations and services. In the book Instinct : Tapping Your Entrepreneurial DNA to Achieve Your Business Goals, Thomas L. Harrison puts it this way: " Your personal brand -- your reputation -- is a capital asset, and should be treated that way. If you invest in equipment, you have to take are of it, maintain it. Your brand is like your personal equipment, your hardware. You need to upgrade it every so often based not only on what you need it to do now but also on what you're going to need it to do in the next three to five years...Your personal brand is a salesman on your behalf -- often when you don't even realize it." The literature on "brands" and "branding" is rich and diverse. Branding is an academic subject in graduate schools of business. There is a simple way to think about what a brand is, however: it's nothing more or less than a reputation. It's the shortcut to thinking about a product, a company, or a person, and -- for better or worse, almost everyone likes to take shortcuts.

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WHY YOU NEED TO BECOME A GUERRILLA JOB HUNTER
With a radically smaller pool of skilled workers and the increased demand for profits, the original War for Talent of the late 1990s has morphed from a quantitative to a qualitative one, best described as the War for the Best Talent by author Peter Weddle in Generalship: HR Leadership in a Time of War (Stamford, CT: Weddle’s, 2004). The old “bums on seats” mentality of many employers is quickly being replaced
by “brains on seats.”

Faced with stiffer competition and tougher hiring requirements, companies of every sort are becoming single-minded about productivity and bottom-line performance. Consequently, competition for jobs is increasing as management seeks and hires only those persons who appear to have the most potential for helping to boost the company’s profits. For many companies, employees are now viewed as a variable cost—hence the term human capital—to remain “on the books” only as long as they continue to produce.

Looking for an old fashioned job like the one “Dad used to have” is a waste of your time— Jobs are temporary in the new economy—henceforth you always need to be looking for the next opportunity.

The people who market their talent the best will win! It’s rarely the best qualified applicant that gets the job.

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